BTS: Matty Matheson & Gozney Cook Different

Matty Matheson and Gozney are celebrating 10 years of partnership with a summer campaign encouraging you to Cook Different with Gozney pizza ovens.

In the new campaign, Cook Different, Matheson creates a parody character straight from the world of nostalgic late-night infomercials. With tongue-in-cheek delivery and self-aware humor, he’s not just endorsing — he’s embodying the brand. Whether it’s at his home, his farm, or even his office, Matty keeps a Gozney oven close.

The Cook Different campaign was developed collaboratively by Gozney’s in-house creative team and Matty himself — a reflection of their long-standing relationship. It’s a genuine creative exchange, not a top-down celebrity endorsement.

Over the past decade, Matty has worked closely with Gozney founder & designer Tom Gozney on branding, product feedback, and creative strategy.

“Matty has been part of the Gozney family for nearly a decade. He’s been an invaluable sounding board for our product development and creative direction. This new campaign brings his irreverent style to life in a fun, memorable way,” said Tom Gozney, founder and designer of Gozney.

Stay tuned — Matty and Gozney have more exciting announcements coming this summer!