For the latest Born X Raised collaboration with the NFL and New Era, Buffalo Bills iconography meets the unmistakable attitude of BXR — a collection rooted in football, but shaped by the culture around it. Matty Matheson appears in the collection, bringing his own take on Buffalo style to the mix. It’s a fitting crossover, especially given his longtime friendship with Alex (2tone).
Buffalo, BXR and Matty already exist within the same orbit — connected by friendship, sport, workwear and a shared appreciation for doing things their own way.
A little Bills. A little BXR. A little Matty.
Photo Credit:
ALAIN LEVITT
Instagram: @alainlevittphotography
ALAIN LEVITT for BornXRaised
